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JO Olujide · Peerford

University of Ilorin / Scholars

JO

JO Olujide

University of Ilorin

Publishing since 2010

Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science

Their record on OpenAlex
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Who they write with Where their co-authors are Every publication
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Publications: 12010
Citations: 1to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.001.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 100%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

1 in all

A comparative analysis of strategic marketing planning adoption in Nigerian banking and insurance industry
2010African Research ReviewJournalOpen accessFirst author1 citation10.4314/afrrev.v3i5.51151

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1100%
Organizational Behavior and Human Resource Management1100%
Sociology and Political Science1100%

Social Sciences

Topics most written on

Customer Service Quality and Loyalty1
Digital Marketing and Social Media1
Marketing and Advertising Strategies1

Where they publish

African Research Review1

How it can be read

100% free to read

Diamond 1 · 100%Free to read and to publish

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth1

Most cited

A comparative analysis of strategic marketing planning adoption in Nigerian banking and insurance industry
African Research Review8
20101 citationOpen access · Diamond