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Anyakoha · Peerford

University of Nigeria / Scholars

AN

Anyakoha

University of Nigeria

Publishing since 2026

Marketing
Social Psychology
Strategy and Management

Their record on OpenAlex
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Who they write with Where their co-authors are Every publication
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Publications: 12026
Citations: 0to those papers
h-index: 0i10-index 0
Field-weighted impact: 0.001.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 100%1 papers free to read

What they work on

From the classification of each paper

Subfields

Marketing1100%
Social Psychology1100%
Strategy and Management1100%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification1
Cultural Differences and Values1
Organizational Leadership and Management Strategies

Publications

1 in all

The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025
2026International Journal of Latest Technology in Engineering Management & Applied ScienceJournalOpen accessFirst author0 citations10.51583/ijltemas.2026.150600277

1

Where they publish

International Journal of Latest Technology in Engineering Management & Applied Science1

How it can be read

100% free to read

Hybrid 1 · 100%Open in a subscription journal

Most cited

The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025
International Journal of Latest Technology in Engineering Management & Applied Science
20260 citationsOpen access · Hybrid