Raphael Odoom
Also at University of Johannesburgfrom their recent papers
Publishing since 2012, latest 2026
- Sociology and Political Science
- Marketing
- Strategy and Management
- Organizational Behavior and Human Resource Management
- Management of Technology and Innovation
- Information Systems and Management
In their own words
- Sustainable Digital Marketing
- Enterprise Development
- Consumer-Brand Relationship
- SME Branding
- Publications
- 582012–2026
- Citations
- 1,447to those papers
- h-index
- 21i10-index 29
- Field-weighted impact
- 5.791.00 is the world average
- World top 10%
- 52%27 of 52 scored papers
- Open access
- 12%6 of the 52 whose access is recorded
Google Scholar shows 2,406 citations, h-index 24 and i10-index 32 (1,910 citations and h-index 21 since 2021), as of October 12, 2026. It also counts theses, books and web pages, so it runs higher.
By year
Papers, and the citations to them
Publications, left axisCitations to that year’s papers, right axis2026 still in progress
Career
On their papers
- University of Ghana51 works
- University of Johannesburg13 works
- Ghana Communication Technology University2 works
Every institution they have given on a paper.
Publications
58 in all
- An empirical investigation of perceived relational benefits and brand engagement in restaurant services
2017International Journal of Contemporary Hospitality ManagementJournalFirst author27 citations10.1108/ijchm-01-2016-0040
- Effects of regulations and competition on the innovativeness-performance relationship
2017International Journal of Bank Marketing