Article · Journal · 2026
Mwajim Bassi Mohammed, Faiza Maitala, Ibrahim Shuaibu Abubakar, Bashar Kangiwa Isah
British Journal of Marketing Studies
Read it10.37745/bjms.2013/vol14n3120
as printed: Faiza Haruna Maitala
as printed: Ibrahim Shaibu Abubakar