Article · Journal · 2026

Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry

Electronic Journal of Business and Management

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 46th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors