Article · Journal · 2025

CUSTOMER-CENTRIC INNOVATION FRAMEWORK: BOOSTING SME COMPETITIVENESS THROUGH PERSONALIZATION

Service Advocates Consulting, Nigeria, Nnenna Ijeoma Okeke, Olufunke Anne Alabi, Abbey Ngochindo Igwe, Onyeka Chrisanctus Ofodile, Chikezie Paul Mikki Ewim and 3 more

Corporate Sustainable Management Journal (CSMJ)

• Open access · Bronze
• With a company
• International · 2 countries

Read it10.26480/csmj.01.2025.01.08