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Book chapter · Book chapter · 2023

Digital Marketing and Sustainability Competitive Advantage

George Kofi Amoako, Gifty Agyeiwaa Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong

Advances in marketing, customer relationship management, and e-services book series

Closed access
World top 1%
International · 2 countries

Go to the publisher 10.4018/978-1-6684-8681-8.ch009

Citations: 6from other works
Field-weighted impact: 15.631.00 is the world average for its field and year
Among its field: Top 1%by citations, against works of its field and year
Authors: 4from 4 institutions

Authors

4 authors across 4 institutions in 2 countries

George Kofi AmoakoFirst author
- Ghana Communication Technology University (GH)
- Durban University of Technology (ZA)
Gifty Agyeiwaa Bonsu
- Government of Ghana (GH)
as printed: Gifty Agyeiwah Bonsu
Antoinette Yaa Benewaa Gabrah
- Academic City College University (GH)
George Oppong Appiagyei AmpongSenior author
- Ghana Communication Technology University (GH)

Development goals

12Responsible consumption and production

Countries on it

Ghana
South Africa

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Environmental Sustainability in BusinessTopic
Consumer Behavior in Brand Consumption and IdentificationTopic

Digital Marketing and Sustainability Competitive Advantage · Peerford