Article · Journal · 2022

An investigation of celebrity brand hate influence in the arts marketing sector of Ghana

Iddrisu Mohammed, Alexander Preko, Leeford Edem Kojo Ameyibor, Mawuli Feglo, George Cudjoe Agbemabiese

Arts and the Market

• Closed access

Go to the publisher10.1108/aam-08-2021-0039