Article · Journal · 2026

Consumer prototyping and product-quality misalignment: implications for rice satisfaction and loyalty in South-West Nigeria

British Food Journal

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 41st percentileby citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 2 countries

Ogunleke Ayodeji OluwaseunFirst author
- University of KwaZulu-Natal (ZA)
- University of Ibadan (NG)
as printed: Ayodeji Oluwaseun Ogunleke
L. J. S. BaiyegunhiSenior author
- University of KwaZulu-Natal (ZA)
as printed: Lloyd James Segun Baiyegunhi