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Country branding research: a decade’s systematic review · Peerford

Review · Journal · 2024

Country branding research: a decade’s systematic review

Ahmed Tijani, Mohammed Majeed, Kwame Simpe Ofori, Aidatu Abubakari

Cogent Business & Management

Open access · Gold

Read it 10.1080/23311975.2024.2307640

Citations: 12from other works
Field-weighted impact: 1.481.00 is the world average for its field and year
Among its field: 79th percentileby citations, against works of its field and year
Authors: 4from 3 institutions

Authors

4 authors across 3 institutions in 1 country

Ahmed TijaniFirst author
- The Forestry Commission of Ghana (GH)
Mohammed Majeed
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Kwame Simpe OforiCorresponding
- International University of Grand Bassam (CI)
Aidatu AbubakariSenior author
- Ghana Communication Technology University (GH)
- Lakeside University College Ghana (GH)

Countries on it

Côte d’Ivoire

Fields

A work can sit in several, each with a score

Diverse Aspects of Tourism ResearchTopic
Digital Marketing and Social MediaTopic
Consumer Behavior in Brand Consumption and IdentificationTopic