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Political Branding in Modern-Day Politics · Peerford

Book chapter · Book chapter · 2026

Political Branding in Modern-Day Politics

Palgrave studies in political marketing and management

Closed access

Go to the publisher 10.1007/978-3-032-15302-9_1

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 36th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Joyce ManyoFirst authorCorresponding
- University of Media, Arts and Communication (GH)
- University of Ghana (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Populism, Right-Wing MovementsTopic
Electoral Systems and Political ParticipationTopic
Globalization and political ideologiesTopic