Article · Journal · 2026

Beyond the Screen: How Digital Advertising, Trust, and Experience Drive Women's Purchasing Decisions in an Emerging Market

Thunderbird International Business Review

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 23rd percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries

A work can sit in several, each with a score