Article · Journal · 2022

Profile Features of Mobile Network Customers in Ghana as a Basis for Market Segmentation, Targeting and Positioning

Information Management and Business Review

Citations: 1from other works
Field-weighted impact: 0.451.00 is the world average for its field and year
Among its field: 83rd percentileby citations, against works of its field and year
Authors: 2from 1 institution

Authors

2 authors

Michael Boakye YiadomFirst author
- Nelson Mandela University (ZA)
as printed: Dr Michael Boakye Yiadom
Madele TaitSenior author
- Nelson Mandela University (ZA)
as printed: Madéle Tait