Article · Journal · 2022

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt, Peter Anabila

Journal of Brand Management

• Closed access
• World top 10%
• With a company
• International · 3 countries

Go to the publisher10.1057/s41262-022-00276-8