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Brand equity and smartphone choice among Ghanaian university students · Peerford

Article · Journal · 2026

Brand equity and smartphone choice among Ghanaian university students

Samuel Kwesi Osafo, Eunice Yaa Afriyie Frimpong, Charles Kwofie

Scientific African

Open access · Gold

Read it 10.1016/j.sciaf.2026.e03304

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 15th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country

Samuel Kwesi OsafoFirst author
- Accra Technical University (GH)
Eunice Yaa Afriyie FrimpongCorresponding
- Accra Technical University (GH)
Charles KwofieSenior author
- University of Energy and Natural Resources (GH)

Development goals

10Reduced inequalities

Country

Ghana

Fields

A work can sit in several, each with a score

Consumer Market Behavior and PricingTopic
Economic and Environmental ValuationTopic
Consumer Behavior in Brand Consumption and IdentificationTopic