Article · Journal · 2024

Social media stars: how influencers shape consumer’s behavior on Instagram

Spanish Journal of Marketing - ESIC

Citations: 17from other works
Field-weighted impact: 13.011.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 3from 4 institutions

Authors

3 authors across 4 institutions in 4 countries

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