Article · Journal · 2025

INVESTIGATING THE DETERMINANTS OF BRAND EQUITY AND THEIR INFLUENCE ON CONSUMER PURCHASING BEHAVIOUR IN EMERGING MARKETS

International Journal of Entrepreneurial Knowledge

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 41st percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries