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Navigating Green Marketing: Strategies, Benefits, and Challenges · Peerford

Book chapter · Book chapter · 2025

Navigating Green Marketing: Strategies, Benefits, and Challenges

Ibrahim Osman, Mohammed Majeed, Esther Asiedu, Jonas Yomboi, Ebenezer Malcalm

BENTHAM SCIENCE PUBLISHERS eBooks

Closed access

Go to the publisher 10.2174/9798898811655125010003

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 52nd percentileby citations, against works of its field and year
Authors: 5from 3 institutions

Authors

5 authors across 3 institutions in 1 country

Ibrahim OsmanFirst author
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Mohammed Majeed
- Tamale Teaching Hospital (GH)
- Tamale Technical University (GH)
Esther Asiedu
- Ghana Communication Technology University (GH)
Jonas Yomboi
- Valley View University (GH)
Ebenezer MalcalmSenior author
- Ghana Communication Technology University

(GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Environmental Sustainability in BusinessTopic
Sustainable Supply Chain ManagementTopic
Sustainability and Innovation in BusinessTopic