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Role of Digital Transformation and Strategies of Marketing Management · Peerford

Book chapter · 2024

Role of Digital Transformation and Strategies of Marketing Management

Abhishek Vaishnava, Kamal Kishor Pandey, Royal Tamang, Atul Singla, Nilesh Anute, Kavita Tandon

Closed access
International · 3 countries

Go to the publisher 10.1201/9781003596721-74

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 55th percentileby citations, against works of its field and year
Authors: 6from 7 institutions

Authors

6 authors across 7 institutions in 3 countries

Abhishek VaishnavaFirst author
Kamal Kishor Pandey
Royal Tamang
Atul Singla
Nilesh Anute
Kavita TandonSenior author
- Sikkim Manipal University (GH)

Countries on it

United Arab Emirates
Ghana
India

Also on it

Amity Universityeducation · IN

Amity Universityeducation · AE

Lovely Professional Universityeducation · IN

NIMS Universityeducation · IN

Sikkim Manipal Universityeducation · IN

Teerthanker Mahaveer Universityeducation · IN

Fields

A work can sit in several, each with a score

Business and Economic DevelopmentTopic