Article · Journal · 2024

IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA

Journal of Business Management and Accounting

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 18th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries