Book chapter · Book chapter · 2023

Unveiling the Impact of Green Marketing Tools on the Consumer Purchasing Behavior of Cosmetic Products

Dominic Owusu, Micheal Shant Osei, Francis O. Boachie-Mensah, Alfred Ghartey, Rebecca Dei Mensah

Advances in marketing, customer relationship management, and e-services book series

• Closed access

Go to the publisher10.4018/978-1-6684-8140-0.ch008