Article · Journal · 2022

Digital analytics approach to understanding short video advertising in digital marketing

Prince Clement Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng, Nora Bakabbey Kulbo

The Journal of Marketing Theory and Practice

• Closed access
• World top 10%
• International · 3 countries

Go to the publisher10.1080/10696679.2022.2056487