Book chapter · Book chapter · 2022

Role, Characteristics and Critical Success Factors of Big Data (BD): Implications for Marketing in Africa

Palgrave studies of marketing in emerging economies

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 25th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

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3 authors across 2 institutions in 1 country

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