Article · Journal · 2022

PRODUCT DEVELOPMENT AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF VISUAL BRANDING

Journal of Business & Economic Analysis

Citations: 1from other works
Field-weighted impact: 0.141.00 is the world average for its field and year
Among its field: 57th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors