Book chapter · Book chapter · 2022

Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing

Palgrave studies of marketing in emerging economies

Citations: 1from other works
Field-weighted impact: 0.961.00 is the world average for its field and year
Among its field: 79th percentileby citations, against works of its field and year
Authors: 2from 3 institutions

Authors

2 authors across 3 institutions in 2 countries