Article · Journal · 2022

Marketing strategies and consumers purchasing behaviour in Ghana: A case of Nestle Ghana Limited

AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Citations: 3from other works
Field-weighted impact: 0.371.00 is the world average for its field and year
Among its field: 66th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country