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Decision-making in international marketing: past, present and future · Peerford

Article · Journal · 2023

Decision-making in international marketing: past, present and future

Joao Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova and 1 more

International Marketing Review

Open access · Green
International · 4 countries

Read it 10.1108/imr-11-2022-0249

Citations: 6from other works
Field-weighted impact: 1.071.00 is the world average for its field and year
Among its field: 82nd percentileby citations, against works of its field and year
Authors: 7from 6 institutions

Authors

7 authors across 6 institutions in 4 countries

Joao OliveiraFirst author
as printed: João S. Oliveira
Magnus Hultman
Nathaniel Boso
- Kwame Nkrumah University of Science and Technology (GH)
Ian Hodgkinson
Paul Hughes
Ekaterina Nemkova
Anne L. SouchonSenior author
as printed: Anne Souchon

Development goals

16Peace, justice and strong institutions

Countries on it

Canada
France
United Kingdom
Ghana

Also on it

Brock Universityeducation · CA
Institut d'Economie Scientifique Et de Gestioneducation · FR
Loughborough Universityeducation · GB
University of Essexeducation · GB
University of Leicestereducation · GB

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic
Innovation and Knowledge ManagementTopic
Digital Marketing and Social MediaTopic