Article · Journal · 2024

Strategic Public Relations Practices and Consumer Buying Behaviour in Sub-Saharan Africa

Nduka Vitalis Elda Okolo-Obasi, Nwanmuoh, Emmanuel Ejiofo, Jane Nwakaego Anene, Innocent Vitus Uwakwe, Francisca Tochukwu Udu, Nkechi Nkwonta and 2 more

African Journal of Management and Business Research

• Open access · Hybrid
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Read it10.62154/ajmbr.2024.017.010533