Article · Journal · 2021

Key Drivers of Brand Loyalty among Homogenous Firms: The Case of the Nigerian Telecommunication Industry

STUDIES AND SCIENTIFIC RESEARCHES ECONOMICS EDITION

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 34th percentileby citations, against works of its field and year
Authors: 3from 4 institutions

Authors

3 authors across 4 institutions in 2 countries