Article · Journal · 2025

AI-driven self-service for enhanced customer experience outcomes in the banking sector

Nkululeko PraiseGod Zungu, Hayford Amegbe, Charles Hanu, Emmanuel Selase Asamoah

Cogent Business & Management

• Open access · Gold
• World top 1%
• International · 2 countries

Read it10.1080/23311975.2025.2450295