Article · Journal · 2021

Influence of Celebrity Endorsement On the Purchase of Slim Tea by Female Undergraduate Students in Selected Southeast Nigerian Universities

International Journal of Business and Applied Social Science

Citations: 1from other works
Field-weighted impact: 0.151.00 is the world average for its field and year
Among its field: 59th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Belinda U. AnyakohaFirst author
- University of Nigeria (NG)
as printed: ANYAKOHA, B.U.
Cynthia I. Odenigbo
- University of Nigeria (NG)
as printed: Odenigbo, C.I.
Ukamaka Cecilia AkataSenior author
- University of Nigeria (NG)
as printed: Akata, U.C.M