Article · Journal · 2016
Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry
Aloy Okafor, Olusoji James George
International Journal of Marketing Studies
- Open access · Hybrid
- International · 2 countries
Read it10.5539/ijms.v8n2p84
- Citations
- 3Citationsfrom other works
- Field-weighted impact
- 0.00Field-weighted impact1.00 is the world average for its field and year
- Among its field
- 3rd percentileAmong its fieldby citations, against works of its field and year
- Authors
- 2Authorsfrom 2 institutions