Article · Journal · 2024

Customer journey mapping framework for SMES: Enhancing customer satisfaction and business growth

Nnenna Ijeoma Okeke, Olufunke Anne Alabi, Abbey Ngochindo Igwe, Onyeka Chrisanctus Ofodile, Chikezie Paul-Mikki Ewim

World Journal of Advanced Research and Reviews

• Open access · Hybrid
• World top 10%
• With a company
• International · 3 countries

Read it10.30574/wjarr.2024.24.1.3206