Article · Journal · 1999

The impact of information technology on product marketing: a case study of a multinational company in Nigeria

Technovation

Citations: 18from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 26th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country