Article · Journal · 2022

Sales promotion tools, customer emotions and consumer buying responses in Ghana

African Journal of Marketing Management

Citations: 3from other works
Field-weighted impact: 0.271.00 is the world average for its field and year
Among its field: 61st percentileby citations, against works of its field and year
Authors: 5from 2 institutions

Authors

5 authors across 2 institutions in 1 country

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