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Ghacem in Ghana: marketing cement in a newly competitive environment · Peerford

Article · Journal · 2019

Ghacem in Ghana: marketing cement in a newly competitive environment

Israel Kpekpena, Haiyan Hu

The CASE Journal

Closed access
International · 2 countries

Go to the publisher 10.1108/tcj-01-2018-0016

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 21st percentileby citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 2 countries

Israel KpekpenaFirst author
- Ghana Institute of Management and Public Administration (GH)
Haiyan HuSenior author

Development goals

9Industry, innovation and infrastructure

Countries on it

Ghana
United States

Also on it

Morgan State Universityeducation · US

Fields

A work can sit in several, each with a score

Business Strategies and Innovation

Topic

Innovation and Socioeconomic DevelopmentTopic

Business Strategies and Management ResearchTopic