conference paper · Publication · 2018

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

Eleni Tsougkou, John W. Cadogan, Ian Hodgkinson, Joao Oliveira, Tommi Laukkanen, Vicky M. Story and 2 more

Global Fashion Management Conference

• Closed access
• International · 3 countries

Go to the publisher10.15444/gmc2018.10.02.02