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INTERNAL BRANDING IN A SERVICE INDUSTRY- THE CASE OF BANKS IN GHANA · Peerford

Article · Journal · 2014

INTERNAL BRANDING IN A SERVICE INDUSTRY- THE CASE OF BANKS IN GHANA

Johnson Yeboah, George Dominic Ewur, Evelyn Delali Adigbo, Ernest K. Asirifi

European Scientific Journal ESJ

Open access · Green

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 9th percentileby citations, against works of its field and year
Authors: 4from 1 institution

Authors

4 authors

Johnson YeboahFirst author
- Takoradi Technical University (GH)
George Dominic Ewur
- Takoradi Technical University (GH)
Evelyn Delali Adigbo
- Takoradi Technical University (GH)
Ernest K. AsirifiSenior author
- Takoradi Technical University (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Customer Service Quality and Loyalty

Topic

Consumer Behavior in Brand Consumption and IdentificationTopic

International Business and FDITopic