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Marketing Strategy for Soybean Products: Familiarity Breeds Content · Peerford

Article · Journal · 2012

Marketing Strategy for Soybean Products: Familiarity Breeds Content

Kwaku Ahenkora, Yarhands Dissou Arthur, Stephen Banahene

International Journal of Marketing Studies

Open access · Hybrid

Read it 10.5539/ijms.v4n3p186

Citations: 2from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 14th percentileby citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Kwaku AhenkoraFirst authorCorresponding
- Christian Service University College (GH)
Yarhands Dissou Arthur
- Christian Service University College (GH)
Stephen BanaheneSenior author
- Christian Service University College (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Organic Food and AgricultureTopic

Consumer Behavior in Brand Consumption and Identification

Topic

Sensory Analysis and Statistical MethodsTopic