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Global Markets, the Global Consumer and International Retailing · Peerford

Article · Journal · 1992

Global Markets, the Global Consumer and International Retailing

Susan Segal-Horn, Heather Davison

Journal of Global Marketing

Closed access
World top 10%
International · 2 countries

Go to the publisher 10.1300/j042v05n03_02

Citations: 23from other works
Field-weighted impact: 4.051.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 2 countries

Susan Segal-HornFirst author
Heather DavisonSenior author
- Chartered Institute of Marketing Ghana (GH)

Development goals

9Industry, innovation and infrastructure

Countries on it

United Kingdom
Ghana

Also on it

Cranfield Universityeducation · GB

Fields

A work can sit in several, each with a score

Management, Economics, and Public Policy

Topic