Article · Journal · 2020

Relationship Marketing and Customer Retention in the Ghanaian Banking Industry

European Journal of Business and Management

Citations: 3from other works
Field-weighted impact: 0.641.00 is the world average for its field and year
Among its field: 77th percentileby citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country

Nicholas CommeyFirst author
- Heritage Christian University (GH)
as printed: Nicholas Oblitei Commey
Kwame AdomSenior author
- University of Ghana (GH)