Article · Journal · 2014

Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies

AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Citations: 8from other works
Field-weighted impact: 0.321.00 is the world average for its field and year
Among its field: 71st percentileby citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country