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Customer Retention at Republic Bank in Ghana: A Marketing Perspective · Peerford

Article · Journal · 2020

Customer Retention at Republic Bank in Ghana: A Marketing Perspective

Journal of Economics and Business

Closed access

Go to the publisher 10.31014/aior.1992.03.04.293

Citations: 2from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 19th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

George KankamFirst authorCorresponding
- University of Education, Winneba (GH)

Development goals

17Partnerships for the goals

Country

Ghana

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Consumer Retail Behavior StudiesTopic
Consumer Behavior in Brand Consumption and IdentificationTopic