Article · Journal · 2021

The role of artificial intelligence in integrated marketing communications: A case study of Jumia Online Ghana

Inkanyiso

Citations: 5from other works
Field-weighted impact: 1.061.00 is the world average for its field and year
Among its field: 85th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 1 country