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Consumer Ethnocentrism: Empirical evidence from Ghana · Peerford

Article · Journal · 2019

Consumer Ethnocentrism: Empirical evidence from Ghana

Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, Esther Opoku Acheampong

International Journal of Research in Marketing Management and Sales

Open access · Bronze
International · 2 countries

Read it 10.33545/26633329.2019.v1.i2a.12

Citations: 5from other works
Field-weighted impact: 0.231.00 is the world average for its field and year
Among its field: 73rd percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries

Courage Simon Kofi DogbeFirst author
- Kwame Nkrumah University of Science and Technology (GH)
Bylon Abeeku Bamfo
- Kwame Nkrumah University of Science and Technology (GH)
Esther Opoku AcheampongSenior author
- Kwame Nkrumah University of Science and Technology (GH)

Countries on it

China
Ghana

Also on it

Jiangsu Universityeducation · CN

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and IdentificationTopic