Article · Journal · 2021

The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation

International Journal of Emerging Markets

Citations: 8from other works
Field-weighted impact: 0.891.00 is the world average for its field and year
Among its field: 78th percentileby citations, against works of its field and year
Authors: 4from 1 institution

Authors

4 authors

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