Book chapter · Book chapter · 2021

The Antecedents and Consequences of Brand Hate: A Review of Current Literature

Appiah Asare Kesse, Kwesi Achinfo-Mensa, Rhodalene Amartey

Palgrave studies of marketing in emerging economies

• Closed access
• World top 10%

Go to the publisher10.1007/978-3-030-81329-1_6