Article · Journal · 2019

Effect of television adverts on children’s purchase behaviour: Evidence from Ghana

Bylon Abeeku Bamfo, Jerry Jay Kraa, Perdita Asabere, Bede Akorige Atarah

Cogent Business & Management

• Open access · Gold
• World top 10%
• International · 2 countries

Read it10.1080/23311975.2019.1614740