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Effects of structural and bonding-based attachment on brand loyalty · Peerford

Article · Journal · 2018

Effects of structural and bonding-based attachment on brand loyalty

Diyawu Rahman Adam, Kwame Simpe Ofori, Abednego Feehi Okoe, Henry Boateng

African Journal of Economic and Management Studies

Closed access
International · 2 countries

Go to the publisher 10.1108/ajems-10-2017-0252

Citations: 14from other works
Field-weighted impact: 1.571.00 is the world average for its field and year
Among its field: 85th percentileby citations, against works of its field and year
Authors: 4from 4 institutions

Authors

4 authors across 4 institutions in 2 countries

Diyawu Rahman AdamFirst author
- Garden City University College (GH)
Kwame Simpe Ofori
- Accra Institute of Technology (GH)
Abednego Feehi Okoe
- University of Professional Studies (GH)
Henry BoatengSenior author

Countries on it

Australia
Ghana

Also on it

University of Technology Sydney

education · AU

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Digital Marketing and Social MediaTopic
Consumer Behavior in Brand Consumption and IdentificationTopic