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Towards a holistic internal market orientation measurement scale · Peerford

Article · Journal · 2014

Towards a holistic internal market orientation measurement scale

Theophilus Francis Gyepi-Garbrah, Emmanuel Selase Asamoah

Journal of Strategic Marketing

Closed access
World top 10%

Go to the publisher 10.1080/0965254x.2014.931877

Citations: 15from other works
Field-weighted impact: 4.391.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country

Theophilus Francis Gyepi-GarbrahFirst authorCorresponding
- Council for Scientific and Industrial Research (GH)
Emmanuel Selase AsamoahSenior author
- University of Professional Studies (GH)

Development goals

8Decent work and economic growth

Country

Ghana

Fields

A work can sit in several, each with a score

Innovation and Knowledge ManagementTopic

International Business and FDITopic

Management and Organizational PracticesTopic